HBO Approached us with a challenge to market this shockingly deceptive documentary. Our task was to break through the clutter and bring Elizabeth Holmes the worlds youngest self-made billionaire to the world. She was prepared to revolutionize blood testing but two years later her multibillion-dollar company was dissolved.
We created a suite of social organic and paid video content. We also executed a full digital advertising media plan along with some custom 3D content.
ClientHBOServicesCreative Direction, 3D ModelingYear2019
